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Best Wishes or Congratulations: What to Say at a Wedding

Where the old rule about saying "best wishes" to the bride comes from, what people say today, and wedding card examples.

September 30, 2026

December 18, 2024

Two wedding rings resting on a pink flower bouquet

You may have heard that you should say "best wishes" to a bride and "congratulations" to a groom. It is an old etiquette rule, and today most people don't follow it. Here is where it came from and what to write instead.

Article contents

  • Where the Tradition Comes From
  • What People Say Today
  • Wedding Card Messages That Use "Best Wishes"
  • Wedding Card Messages That Use "Congratulations"
  • Frequently Asked Questions

Where the Tradition Comes From

Older etiquette guides said that congratulating a bride suggested she had worked hard to "catch" a husband, which was considered rude. Wishing her well was seen as more polite. Congratulating the groom was fine, because he was thought to have won the prize.

What People Say Today

Today, saying "congratulations" to a bride is widely accepted. Most people say congratulations to both partners, and many cards use both phrases. "Best wishes" still works well in a formal card or when you don't know the couple well.

Wedding Card Messages That Use "Best Wishes"

  • Best wishes to you both on your wedding day.
  • With best wishes for a long and happy marriage.
  • Best wishes as you start your new life together.
  • Sending our best wishes to the bride and groom.
  • Best wishes today and in all the years ahead.

Wedding Card Messages That Use "Congratulations"

  • Congratulations to you both!
  • Congratulations on the wedding. You two looked so happy today.
  • Congratulations to the newlyweds, and cheers to the life you are building.
  • Warmest congratulations on your wedding day.

Frequently Asked Questions

Is it rude to say congratulations to the bride?

Not today. The old rule is rarely followed, and most brides are happy to hear it.

Is "best wishes" a good way to sign a wedding card?

Yes. "Best wishes" is a warm, safe sign-off for a wedding card, especially if you don't know the couple well.

What else can I write in a wedding card?

See our full list of wedding wishes for friends, family, coworkers and more.

Our Watercolor Flowers set is blank inside, so any of these messages will fit. See all wedding cards.

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Scriptures taken from the Holy Bible, New International Version®, NIV®. Copyright © 1973, 1978, 1984, 2011 by Biblica, Inc.™ Used by permission of Zondervan. All rights reserved worldwide. www.zondervan.com The “NIV” and “New International Version” are trademarks registered in the United States Patent and Trademark Office by Biblica, Inc.®